01 — Ideas
Value flows throughout the economy, creating choke points and inequalities. Discover the strategies that shape how value is shared, the pricing strategies that monetize innovation, the incentives that drive behaviors and ultimately the resulting macro and micro economics implications for our society.
Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
A single framework that applies across industries, business models, and market conditions — from consumer goods to pharmaceuticals to technology platforms.
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
BCG's Jean-Manuel Izaret reframes inflation as a strategic challenge rather than a numerical one — and discusses how pricing games can help business leaders respond decisively.
Adopting a commercial strategy, such as charging nominal fees for services, can enhance both funding and impact for nonprofits, empowering beneficiaries and extending help to more individuals.
The pricing landscape is shifting faster than most companies realize. Five emerging trends — from AI-driven personalization to sustainability pricing — will separate the leaders from the laggards in the years ahead.
04 — Blog
Longer-form reflections on pricing, strategy, and the ideas shaping business today.
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